The Calèche Online Difference

What sets Calèche Online most obviously apart from other online bridal boutiques is that we sell only bridal gowns created by Calèche and that we sell only to brides who cannot purchase a Calèche bridal gown from a regular bricks-and-mortar store.

In order to provide such brides with support services that match - and ensure - the quality of our bridal gowns, Calèche Online has to be different in other ways, many of which have been suggested by the brides who participated in the Calèche Online Launch Competition:

When you find a gown on our site that is clearly the right one for you, you can register with us to request a Calèche Couture Salon, your own personal Calèche Online web site. Your Salon will contain detailed information about the gown you have selected, is protected by a password, and can be shared with your friends.
Soon after you have placed an order for your favourite gown, you receive the Calèche Couture Trousseau, which contains samples of the fabrics used for your gown as well as a $ 149 Logitech Pro 9000 Web Camera, which will enable us to to make sure that your measurements are accurate.
A few weeks after we have received your measurements, we send you a Calecoline©, a "toile" or "calico" mock-up of your gown, which will be fitted and pinned under our guidance, and then used by Calèche as the template for your "Virtually Made-to-Measure" wedding dress.

and there's more...

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The provision of a top-of-the-line Web Camera is a unique feature of the Calèche Online Bridal Boutique. Our aim in giving you a Logitech Pro 9000 Quickcam (one of the best Web Cameras currently on the market) is to get as close as we can - in the circumstances - to the kind of personal interaction brides have in a bricks-and-mortar bridal shop like the Calèche Bridal House. It enables us to get to know each other through face-to-face (literally) interaction.

One of the most important functions of the Web Camera is going to be the essential one of allowing us to make sure that your measurements are the right ones for the gown you have selected: we want you to arrange for your measurements to be taken in front of the Web Camera by someone you feel comfortable with, while the design consultant assigned to you supervises and guides the process.